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Arthur Ted Powell
Arthur Edward (Ted) Powell (born 1947) is a British-born advertising art director, landscape/cityscape artist and printmaker living in Melbourne Australia. In 1999, he conceived and directed Ford Global Anthem, the Ford Motor Company's first global television advertising campaign.〔Simison, Robert, 'Ford debut ad at same time globally', ''The Wall Street Journal'', 27 October 1999, B10.〕〔Elliot, Stuart, 'Ford Goes Global in Effort to Control the Clock', ''The New York Times'', 27 October 1999, 13–14.〕 At the beginning of the 21st century, the commercial was believed to be the world's biggest advertisement.〔BBC GMR ''Drivetime'', 2 November 1999, 18:00, World's biggest advertisement, presenter Tony Barnes.〕
==Early life and education==
Powell was born and raised in Neasden, a working-class suburb of London, the only son of electrical engineer and his wife, a box assembler at National Cash Register (NCR) in Brent Cross. He was educated at John Kelly Boys' Technology College (now Crest Boys' Academy) in Neasden.
Powell studied Fine Art and Advertising Design at Ealing Art College in West London from 1963 to 1968. He was a student in Roy Ascott's experimental 'Groundcourse', a method as influential as it was unorthodox in its approach to teaching art.〔Hodgkinson, Will, 'So, what did you learn at school today?', ''The Guardian UK'' () Sunday 19 April 2009. Retrieved 1 September 2014.〕 The radical curricula and behaviourist experiments at Ealing between 1961 and 1964 made it one of most controversial art courses in the history of British art education.〔Pethick, Emily, 'Degree Zero'. ''Frieze magazine'', Issue 101, September 2006.〕〔Bracewell, Michael, 2007, ''Re-make/Re-model – Art, Pop, Fashion and the making of Roxy Music, 1953–1972'', Faber & Faber, 195–208, ISBN 978-0571229857〕
While Powell was a student at Ealing, he worked part-time as a cel painter on the 90-minute Beatles' animated movie ''Yellow Submarine'' (1968), designed by Heinz Edelmann and directed by George Dunning.〔Yellow Submarine (1968), Full Cast & Crew, ''imdb.com''.() Retrieved 1 December 2014.〕 He was one of 'a team of mostly young, unsung artists () toiled away in rinky-dink offices in Soho Square, London, for nearly a year'〔Weinstein, Josh, 'How the Beatles' Yellow Submarine gave rise to modern animation', () ''The Guardian online'', Monday 19 November 2012. Retrieved 1 September 2014.〕 'working long …. shifts in the ink and paint department.'〔Cohen, Karl, 'The Beatles' Yellow Submarine Turns 30: John Coates and Norman Kauffman Look Back' () ''Animation World'', Issue 3,4, July 1998. Retrieved 3 September 2014.〕 Powell mostly painted cels for ''Lucy in the Sky with Diamonds''〔Lucy in the Sky with Diamonds – The Beatles, YouTube () Retrieved 12 February 2014.〕 and ''Nowhere Man sequences.''〔Weinstein, Josh, 'As great as any Picasso', ''The Guardian UK'', 20 November 2012, 19.〕
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